ALEXANDRA BREEZE CERAMICS — Brand Identity ✻ 2024
Client name: Alexandra Breeze
Delighted to share some visuals of the branding project I was busy with: The fresh rebranding of Alexandra Breeze Ceramics, a very creative ceramist who practices her art and gives workshops in her own studio in The Netherlands.
Her ceramic art inspired by Dutch architecture. She also offers creative workshops, team-building sessions and welcomes a community of clay enthusiasts. In her own words: 'BRINGING MEMORIES TO LIFE WITH CERAMIC ART'
I have collaborated with Lisa Hall (creative direction and website design), Moran Greenwald (SEO consultancy) and Vinita Salomé (brand photography) in this project. What an amazing and pleasurable journey it has been working with all four of you. Lisa was busy building Alexandra's website making the best of these whimsical branding assets and textures I have created for ABC. Moran and Lisa were engaged in designing the architecture of the site, making content suggestions and making sure the site is visible to Alexandra's audience. Vinita managed to capture stunning photos of Alexandra reflecting Alexandra’s artistic vision.
Alexandra's art is about STORIES & MEMORIES and they capture the charm of the places that matter most to her clients. Alexandra is bringing and connecting people through creativity in her workshops.
I hope I have managed to reflect her story to each of the designs I created with love and fulfil Alexandra's dreams!
How these beautiful initial drawings turned into an emblem at the end!
Various submarks Alexandra can make use of on her social media visuals and printed items.
Texture and pattern explorations for website layout
What Alexandra Breeze ✻ Founder of ALEXANDRA BREEZE CERAMICS, said:
I recently had the pleasure of working with Lisa Hall from Lemonberry and her incredibly talented team—Cigdem Guven, Vinita Salomé, and Moran Greenwald—on the rebranding and redesign of my website, alexandrabreezeceramics.nl. Their expertise and dedication made the entire process a rewarding experience.
Before working with Lisa, I struggled with how to present my brand online in a way that truly reflected my identity as a ceramic artist, and I felt my previous website didn’t effectively communicate my values or the unique nature of my work. I also felt overwhelmed by the technical aspects of design and SEO, unsure of how to improve my online presence without sacrificing authenticity.
Lisa immediately understood these pain points. From the very start, she demonstrated not only exceptional creativity but also a deep understanding of how to match my core message with a visual brand identity. She guided me step by step, ensuring that each phase of the redesign was clear and tailored to my vision.
Lisa’s design leadership was exceptional, and her collaborative approach ensured that the new website aligned perfectly with my goals. She resolved my uncertainty about SEO by ensuring the site was optimized for search engines, making it easier for my target audience to find me. I very much appreciated her clear focus on empowering creative businesses to express themselves authentically while ensuring a professional and effective online presence.
Cigdem’s creativity, Vinita’s stunning photography, and Moran’s technical expertise all worked in perfect harmony under Lisa’s leadership. I highly recommend Lisa and her team to anyone looking to elevate their brand and overcome the challenges of presenting themselves online with clarity, authenticity, and confidence.