AMARA DIGITAL SOLUTIONS — Brand identity ✻ 2025
Client name: Sarai Adriana Velez Ramirez
I am grateful that Sarai Adriana got in touch me a while ago via WBII, as she was in need of a creative partner to design the brand identity of her business: AMARA Digital Solutions. Sarai has recently started up her business focused on social media management with the idea of expanding her business into broader digital solutions in future.
Amara aims to bridge cultural gaps, adapt to different generations, and offer simple yet effective strategies that meet clients' unique needs. The goal is to make social media less overwhelming and more impactful, while helping businesses grow with authentic, accessible and empowering digital solutions.
Sarai wanted to capture the essence of something timeless, graceful, and universally resonant in the brand. The name of the company is AMARA and she was looking for a logo that reflects elegance, professionalism and an innovative approach. The concept of the brand identity was inspired from the meaning of the word 'Amara' that in different cultures meaning grace, eternal beauty and kindness. The name resonates with Amara because particularly in the digital realm, everything is interconnected and, in many ways, eternal.
I have used the butterfly figure as butterflies are powerful symbols of transformation, hope and new beginnings. The wings of the butterfly are formed of chat boxes that give reference to communication and online presence. Butterflies moving through different life cycles gives reference to Sarai's multicultural journey.
The brand colours I have chosen are vibrant, fresh, engaging and uplifting!
Dark teal, turquoise, sunshine yellow, honey orange, lilac and punch pink accompany each other in harmony. After agreeing on a primary logo concept for Amara, I have worked further on various versions of the logo on pastel colours, some submarks that would add visual richness to the website. Sarai would, at a later stage, create social media post templates, bringing these extra brand elements together.
I am glad to hear from Sarai that working with me on Amara's branding has been one of the most beautiful part of launching her business and me generously offering my experience and insights helped her move forward with confidence. I wish Sarai all the best throughout her journey. It was a true pleasure to work and co-create with her in this project.
Initial hand drawn sketches for Amara Digital Solutions logo
Emblem design on cream background for Amara Digital Solutions.
Emblem design on lilac background for Amara Digital Solutions.
Emblem design on teal background for Amara Digital Solutions.
Submark designs for Amara Digital Solutions
Business card design for Amara Digital Solutions
What Sarai Adriana Velez Ramirez ✻ Founder of AMARA DIGITAL SOLUTIONS, said:
Working with Cigdem on AMARA’s branding has been one of the most beautiful parts of launching my business. From the very beginning, she approached everything with warmth, empathy and genuine understanding — even when I came to her with zero clue about what I wanted. Somehow, she transformed all that uncertainty into something incredibly beautiful and deeply meaningful.
As any small-business owner knows, the process can be stressful. But Cigdem remained calm and kind throughout, gently guiding me while always respecting my choices. Whenever I felt stuck or unsure — about colours, style, design direction — she generously offered her experience and insights, which helped me move forward with confidence.
She’s not only a true professional, but also a deeply creative soul. I’m so grateful for her care, patience and talent — AMARA wouldn’t look the way it does without her. Thank you, Cigdem.
As any small-business owner knows, the process can be stressful. But Cigdem remained calm and kind throughout, gently guiding me while always respecting my choices. Whenever I felt stuck or unsure — about colours, style, design direction — she generously offered her experience and insights, which helped me move forward with confidence.
She’s not only a true professional, but also a deeply creative soul. I’m so grateful for her care, patience and talent — AMARA wouldn’t look the way it does without her. Thank you, Cigdem.