NARAANJ, Tea with a Tale — Logo Design ✻ 2020
Client name: Azar Khosravi
Our paths crossed with Azar thanks to Lisa from Lemonberry. When Azar got in touch with Lisa to turn her business dream into reality, she needed a creative identity for her tea business to be able to make a strong launch. Lisa managing the whole creative process and working on the landing page and Ugne Marchionno from Aim2Wow doing the social media content strategy, we managed to turn her concept into a beautiful brand ready for her to make a launch to her target audience.
Naraanj's story starts back in Azar's childhood days in her grandmother's garden in Iran where she had many 'naraanj' trees blossoming in white in spring ... It is a type of sour orange tree growing in the Middle East known for its distinct taste and aroma. It is known as the 'King of the Citrus' there and the name of Azar's brand comes from this particular tree.
Azar was keen on reflecting the blossom idea to the logo and was pleased for me to use a simplified drawing of the flower on top of the logotype. I created a symbolic naraanj tree, by using the letter 'r' as the trunk and branches. The colour palette is also inspired from the tree and its flowers. Creams, oranges, beiges, neutral browns... The design is authentic and has a touch of Persian essence but at the same time modern and magical.
What Azar Khosravi ✻ Founder of NARAANJ TEA said:
"Cigdem is a professional and experienced graphic designer who created my tea business logo "Naraanj" for me. She listened carefully to my needs and requests and was very quick replying to my emails. Her goal is to make the client happy with her design and therefore she is willing to spend as much time and effort needed to finish the job to the client's full satisfaction. I recommend strongly working with Cigdem if you need a detailed and professional design."