OKAPI Suites — Brand Identity ✻ 2022
Client name: Selin Sohto, Umut Kurt, Can Kocak
Okapi Suites is a renovation project of an existing hotel in Akyaka, Turkey. Akyaka is on Turkey's Aegean coast sitting in the Gulf of Gokova, a popular spot for kite surfers, nature lovers and people who enjoy a slower way of life. Three business partners who have escaped the chaos of big cities and settled in this charming town are currently involved in re-newing a bed and breakfast they have recently taken over.
They were in need of a complete new branding that would represent Okapi Suites in the best way to their customers. We have been connected through a family member and after our first meeting, it was clear to me that they were trying to create a friendly space where you can feel at home, or at a close friend's house, find comfort and sincerity. The main idea was to be able to build up a community of repetitive customers sharing similar taste and values.
The animal that gives the hotel its name, is known for being fond of its comfort and reminds us to enjoy the simple pleasures in life. Okapi Suites located in the midts of pine, eucalyptus and olive trees, a little bit further from the sea, is a place where you can rest in nature enjoying your book or taking a nice walk, but at the same time try some more adventurous water sports.
The experience is both calming and serene, but at the same time Okapi is welcoming, upbeating the spirit, energizing and social. This is the reason we have chosen the colour turquoise and coral in the branding, next to taupe and black.
The logotype without the okapi emblem is clear and simple using a sans serif font that has round letters, yet playful with letter 'p' having the white stripes on its tail, resembling the ones okapi's have on their legs. The animal has two different tones of brown on its body, so I thought using two different colours on the letters would make a reference to that feature.
I very much enjoyed working on this branding project and creating this friendly little 'okapi'! I am hoping to visit Okapi Suites soon and see how it all came together in real life.