Logo design for ping Form with white line drawing on navy blue background.
PING FORM ART & JEWELLERY — Brand Identity  2020
Client name: Ping An Brouwers
Even though I had to give a short break due to the pandemic, I have been spending my Tuesday afternoons in Ping's jewellery studio in Den Haag, working on my silversmithing creations. He is such a patient instructor, always full of positive energy... Last year, Ping has asked me to visualise an idea he had in mind for his own brand. Taking his drawings a starting point, I have  created an identity for him, reflecting his balanced and zen personality, his unique creative touch, and aesthetic approach. Handwritten 'form' is expressing his friendly, flexible and approachable style plus his personal touch. Whereas 'ping' with the ring form represents balance, precision and attention to detail in his work. 
Front and back sides of business card prints for Ping Form Art & Jewellery laying on dark white background.
Front and back sides of business card and logo prints for Ping Form Art & Jewellery laying on dark white background.
Ping was thinking that navy colour represents him and his business, the best. I have also worked on a presentable business card for him using his new logo design. We are busy now on designing a printable flyer for him, to help him promote his silver and goldsmithing courses to new potential students. Ping is nowadays more active on social media. Once his product photos are ready, he will be sharing his flyer on those platforms as well.  
Ping An Brouwers staring at his ring creation with admiration.
Front side of business card print and print of the logo on white paper for Ping Form Art & Jewellery laying on dark white background.
Photo credit for Ping's portrait: Kees Oosterholt
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