THE THINKING MUSEUM® APPROACH — Brand Identity ✻ 2024
Client name: Claire Bown
I particulary enjoy working hand in hand with small business owners to create 'unique designs that fit them perfectly'. I must say creating logo designs are usually the projects that I am most passionate about. Recently I have collaborated with Thinking Museum® to work on a sub-branding project for The Thinking Museum® Approach of Claire Bown.
In Claire's own words: The Thinking Museum® Approach allows museum and heritage educators, guides, docents and teachers to confidently design and facilitate inquiry-based experiences with art objects, for any audience. The Thinking Museum® Approach is a way to engage audiences with what they are looking at, who they're with and where they are. It fosters meaningful connections: between educators and participants, amongst the participants themselves, and with the artwork or object being explored.
The brand identity Claire was looking for, needed to be inline with the Thinking Museum® branding, using the same colour palette and some aspects of the brand style that was created by another designer.
We have used mid-century art graphic elements such as circles, semi-circles, geometric curved forms and parallel lines in relation to each other to create this emblem. The form is inpired from the idea of people engaging, observing, in connection with each other and the surrounding, working in groups in the museum space.
Once the logo is formed, I have worked further on some website banners, patterns and submarks with joy! Thanks to Manoah Salampessy for the photographs used on the banners.
Banner designs for TM ® website
Pattern design using the emblem and a branded mug I got printed for Claire!